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10. The Pyrates Way Targets Your Audience. At present there is no large format magazine that is targeted at the pirate enthusiast. According to our own research,* it is estimated that there are over 45,000 pirate enthusiasts in the United States and possibly double that number worldwide. The Pyrates Way is the only full-color magazine that attracts this audience. 9. The Pyrates Way Attracts Consumers. On average, the new pirate enthusiast spends more than $2,000** to get started in the hobby. Most pirate enthusiasts can never gather enough accessories or pirate media (books, dvds, etc...) and continue to purchase throughout their lifetime. As the successful subscription rate of The Pyrates Way has proven, pirate enthusiasts are always on the hunt for more "booty." Some of our other passionate consumers come from mature enthusiasts outside of the pyracy including those into alternate lifestyles, motorcycling, leatherworks, swordplay, and Renaissance Festivals. 8. Effective Advertising. We've found that the most creative advertising images are as interesting to our readers as some of the work presented in the magazine. Ads that feature attractive people in piratical garb or a clean and creative use of maritime props make for very successful marketing. Having the image that represents your business presented in the high-quality printing and paper of The Pyrates Way continues to support your own high standards. We'll even assist you in finding a designer for your advertising who knows our style! 7. Online Advertising at no charge. With every advertisement you place within the pages of The Pyrates Way, a duplicate will appear at www.pyratesway.com at no additional charge. We will also create a link from the ad's image to your own website in order to more than double your ad's viewer power. In addition to those features and also at no charge, we will add your website listing to our Lynks pages! Our web pages are designed for the highest success of Google listing. We are also partners with Google and Amazon.com for both advertising and product listings. We also offer our subscribers and readers a bulletin board to discuss the magazine, wherein a special board for advertisers is present so that advertisers can share their experiences and gather the most recent Pyrates Way ad offers and updates. 6. Advertising Placement Success. On a "First-come, First-served***" basis, we place your advertisement near articles, features, and columns that relate to your product! With the exception of advertisements used on the inside and back covers, there are never any extra charges for ad placement. Have a specific page that you always want your ad to appear? Just let us know and if it's available, it's yours! 5. Additional Feature Article/Review Advertising. Should your product be unique enough to catch our publisher's eye, a feature article complete with photographs might be in your marketing future. The Pyrates Way is always looking for unique story ideas that make for incredible photographs and images. Let our publisher know to place your product on our review list. There are reviews in every issue of The Pyrates Way and a special section of the magazine is dedicated to unique, new pyrate items in a four-page catalogue. The Pyrates Way offers you many ways to get your business in front of the eyes of your target audience. 4. Advertising Rate Savings. We've done a LOT of research into the advertising rates of similar magazines. Advertising with The Pyrates Way will save you on average, over 30% of our competitors, (in some cases, the savings is almost 50%). The per-issue/per-word basic classified**** rate is set with no minimum-insertion cost! 3. Advertising Longevity. The Pyrates Way is much more than a periodical. Because of its untimely articles, features and columns, its creative edge never goes out of style. The Pyrates Way is not just read but used for research as well as being a most sought-after collector's item. The time, quality and beauty of The Pyrates Way keeps our audience re-reading the issues and because the magazine is priced to anyone's budget, a lot of pirate enthusiasts buy two of each issue. One to keep in its pristine shape and the other becomes dog-eared and worn from being read over and over and being traded back and forth between crewmates. Prior to the holidays, we plan to offer a deluxe magazine case for collectors to keep their issues in the best shape possible. 2. Global Advertising. Our circulation boasts an international interest and as that interest grows, so will the availability of The Pyrates Way. We've seen similar independent specialty magazines become worldwide favorites and with our free internet advertising with your printed ad, you'll find yourself reaching the worldwide marketplace as well. Our intent at inception is to build an interest in the pyrate enthusiast globally. Even if the world cannot come together in other areas, there will be an opportunity for all of our piratical brethren to gather in one magazine to meet and trade goods. 1. Top Reason to Advertise with The Pyrates Way? We've got your back, mate. Other advertising outlets charge an extra fee for such special placement and online ads. Other similar magazines charge up to 50% more for the same ads! Bottom line is that The Pyrates Way understands that your success is our success . . so we want to give you every way to be successful in advertising with us. If there are other ways you'd like to advertise in The Pyrates Way, please don't hesitate to let us know! * Research was obtained by PW staff using various national and international media sources. ** Includes garb, basic weapons, guild membership, average pirate activities. *** Ad placement is based on first PAID advertising per issue. To secure the same ad space in multiple issues, all advertising must be paid for in full when ordering initial ad space. **** Classified are not considered marketing advertising by The Pyrates Way and placement and online advertising programs are not available. |
